Legacy luggage brand competing against DTC darlings. Angle-duplicated listings, a custom-label feed taxonomy for campaign segmentation, and a PMax audit with a recovery plan — plus the creative set feeding it all.
A 149-page topical map covering the full paver universe, a URL migration executed with 301s and sitemap discipline, and service pages with embedded calculators that earn links and conversions.
Local SEO build from the ground up: pillar and location pages, a long-form blog series with dense internal linking, and Google Business Profile optimization for the map pack.
Twenty-two blog posts lost in a botched rebuild. Recovered and rebuilt each one with schema markup and an internal-linking pass — traffic restored instead of written off.
An 89-page meta title and description rewrite plus content work — the unglamorous on-page discipline that moves CTR and rankings without a single new backlink.
A client on what changes when the whole search stack runs through one operator.