[ SEO ]The organic side of the loop
Rankings are earned.
Topical authority, clean architecture and pages built for one intent each — for US & Canada home-service and e-commerce brands. No tricks, no shortcuts, and the Search Console receipts are right here on this page.
[01 / 03]The Practice
Four disciplines, one organic engine.
SEO — 01
Local SEO & GBP
The map pack is the money
- Google Business Profile optimization — categories, services, attributes, review velocity
- Local pack strategy: the category + landing page + proximity equation
- Location and service pages with local signals and schema
- Citations, NAP consistency, review generation systems
SEO — 02
Technical & On-Page
Fix the foundation first
- Full technical audits — crawlability, indexation, Core Web Vitals
- Site architecture and internal-link engineering
- On-page at scale: titles, metas, headers, schema/JSON-LD
- Migrations without traffic loss — mapping, redirects, validation
SEO — 03
Content & Topical Authority
Maps, not keyword dumps
- Topical maps — page-by-page architectures (149 pages for SW Pavers)
- Keyword-to-page mapping with one intent per page
- Briefs, blog systems and internal-link plans that compound
- Anti-cannibalization recon before anything ships
SEO — 04
WordPress & Delivery
The page it all lands on
- WordPress and Elementor builds tuned for speed and conversion
- Staged drafts, publishing checklists, nothing goes live unreviewed
- Schema baked in — LocalBusiness, Service, FAQ, Article
- Tracking wired so rankings connect to revenue, not vanity
[02 / 03]The Receipts
Straight from Search Console.
Real client accounts, unedited screenshots. Click any chart to zoom.
[03 / 03]The Method
Four moves, in order.
01Audit
Crawl, index, SERP
Screaming Frog + Ahrefs + GSC. Find what's actually broken before touching anything.
02Map
Topical architecture
Every page gets one job and one intent. The map is the strategy on paper.
03Ship
Pages, links, schema
Content staged as drafts, internal links engineered, JSON-LD on everything relevant.
04Compound
Measure & extend
GSC tells the truth monthly. Winners get depth, gaps get pages.
[NEXT]The Next Step