One operator for the whole
search-to-conversion stack.
Search and paid are usually two hires, an SEO and a media buyer, and the budget leaks in the gap between them. Ads buy traffic the pages cannot convert; SEO ranks pages the ads already paid for. I run both, along with the ad creative and the pages they land on, so the work is not handed between desks.
Every figure above is shown as a Search Console screenshot on the SEO page
Search and paid, run as one system.
The loop, concretely: the audit, the map, the campaign build, the feed, the creative, the landing page, the tracking, the report. One person, accountable for all of it, so nothing waits on a hand-off.
Run as one loop, each channel feeds the others. Search terms from the ads sharpen the SEO map. Product data powers Shopping. The statics are built from angles the queries already proved, rather than from a guess.
Search, paid, and the build in between.
Normally this is split across an SEO, a media buyer, a designer and a developer. The hand-offs between them are where budget and time go.
Proof that ranks and converts.
Search Console screenshots, not a slide deck. Every tile is a real account.
The click has to land somewhere.
Ten builds, ten industries. Every frame is the live page, not a screenshot.
Audit & Diagnose
Read the account & the SERP
Find what's actually broken before touching anything. Every account starts with a full diagnostic — technical, content, competitive, and conversion.
Map the Strategy
Topical map / campaign structure
The plan on paper — a thesis, then branches. Every page earns its place in the map before a word gets written.
Build & Ship
Pages, creative, campaigns
Content, WordPress, creatives, campaign builds — staged, reviewed, shipped. Nothing goes live without tracking verified.
Measure & Scale
Rankings, ROAS, iterate
Kill losers fast, feed winners faster. Reports that read like decisions, not dashboards.
Non-negotiable principles.
Every account I run follows the same operating principles. They're not negotiable — they're why the system works.
The data decides
And gets reported as decisions, not dashboards.
Rankings are earned with topical authority
Not tricks.
Every page has one job
And one search intent.
Fix the foundation first
You can't rank on broken architecture.
The feed is the campaign.
Kill losing ads fast
Scale winners faster.
AI for speed. Humans for judgment.
Take the work seriously. Yourself, less so.
Don't take my word for it.
A client on what changes when the whole search stack runs through one operator.
You've got questions.
I've got answers.
Tell me what you're trying to solve.
Send the account, or the page that isn't converting, and I'll tell you what I would change before either of us talks money. Straight to me — no forms team, no gatekeeper, and a reply inside one business day on US & CA weekdays.