[ META ADS ]The creative side of the loop
The creative is the targeting.
Straight talk: Google is my deep platform. On Meta I know the fundamentals — pixel, audiences, placements, creative testing — and I bring the thing most media buyers outsource: the ad itself. Every static below was designed by me, angle-first, from real performance data.
[01 / 02]The Method
How the creative gets made.
01Angle
Mined, not guessed
Search terms, reviews and competitor ads tell you the objection. The creative answers it.
02Variants
One angle, many frames
Feature callouts, us-vs-them, offer-led, typography-led — a testable set, not one hero image.
03Brand-tight
On-palette, on-voice
Luxury reads luxury, SaaS reads sharp. The Monograms and diib sets share zero DNA — on purpose.
04Feed the loop
Same assets, both platforms
Winning statics flow into Demand Gen and PMax asset groups. Nothing gets made twice.
[02 / 02]The Creatives
Seventeen ads, three very different briefs.
Luggage e-commerce, SEO SaaS, luxury jewelry. Click anything to zoom.
17 statics
[NEXT]The Next Step