The creative is the targeting.
Straight talk: Google is my deep platform. On Meta I know the fundamentals — pixel, audiences, placements, creative testing — and I bring the thing most media buyers outsource: the ad itself. Every static below was designed by me, angle-first, from real performance data.
Mined, not guessed
Search terms, reviews and competitor ads tell you the objection. The creative answers it.
One angle, many frames
Feature callouts, us-vs-them, offer-led, typography-led — a testable set, not one hero image.
On-palette, on-voice
Luxury reads luxury, SaaS reads sharp. The Monograms and diib sets below share zero DNA — on purpose.
Same assets, both platforms
Winning statics flow into Demand Gen and PMax asset groups. Nothing gets made twice.
Seventeen ads, three very different briefs.
Luggage e-commerce, SEO SaaS, luxury jewelry. Click anything to zoom.
Feature-callout static — organization & security angle
Us-vs-them comparison — objection handling in one frame
Sale static — $150+ unlocks free packing cubes
Brand static — "Travel Smarter, Stress Less"
Offer static — "1 Bag, To Take You Everywhere"
Typography-led static — "Secure, Stylish, Ready To Go"
Family lineup static — multi-product frame
Pain-point lead static with product UI proof
Speed-to-value angle, free-scan CTA
Benefit-stack static — "No SEO Skills Required"
"Your Story, Your Ring" hero static
Custom jewelry static — price-anchor "under $200"
Dark editorial static — "Jewelry That Speaks Without Words"
Lifestyle static — 25+ personalized styles callout
Signet ring hero — identity angle
Product static — "Your Everyday Statement"
Layered-jewelry lifestyle static — "Refined Layers. Radiant You."